James Caruso Design

Headshot

  • James Caruso

  • Senior Product Designer · Platform & Systems

  • 20 years in product design, including 10 years at Meta. Led platform design across Facebook Gaming, Groups, Events, Quest and Wearables. Took a declining billion-dollar product through a full technical and product reset. Built systems that scaled teams, accelerated execution, and carried culture.

Experience

  • Meta (Facebook), Senior Product Designer
    2015 - 2026

  • Platform Transformation

    Drove Facebook Gaming from legacy web product to modern streaming platform, growing revenue from $2B to $4B+ annually.

  • Platform Transformation

    Drove Facebook Gaming from legacy web product to modern streaming platform, growing revenue from $2B to $4B+ annually.

  • Creator Monetization

    Created Stars, Facebook's first creator currency—43% monthly active payer penetration, top creators earning $250K+ annually.

  • Creator Monetization

    Created Stars, Facebook's first creator currency—43% monthly active payer penetration, top creators earning $250K+ annually.

  • Cross-Platform Gaming

    Designed Instant Games across four surfaces (web, mobile, desktop, Messenger), reaching 18M daily active players.

  • Cross-Platform Gaming

    Designed Instant Games across four surfaces (web, mobile, desktop, Messenger), reaching 18M daily active players.

  • Pandemic Pivot

    Designed and launched Online Events at pandemic onset, increasing event participation by 35% with engagement sustained post-pandemic.

  • Pandemic Pivot

    Designed and launched Online Events at pandemic onset, increasing event participation by 35% with engagement sustained post-pandemic.

  • Community Systems

    Grew community DAU by 5.5% and scaled Community Chats from Gaming to Groups and Messenger—users 5x more likely to engage daily.

  • Community Systems

    Grew community DAU by 5.5% and scaled Community Chats from Gaming to Groups and Messenger—users 5x more likely to engage daily.

  • Cross-Device Interaction

    Defined EMG-based interaction paradigms between wrist wearable and smart glasses, enabling touchless control and seamless device handoff.

  • Cross-Device Interaction

    Defined EMG-based interaction paradigms between wrist wearable and smart glasses, enabling touchless control and seamless device handoff.

  • Prototyping Infrastructure

    Unlocked on-device prototyping for Reality Labs, resulting in 100% designer adoption, 5x faster validation cycles.

  • Prototyping Infrastructure

    Unlocked on-device prototyping for Reality Labs, resulting in 100% designer adoption, 5x faster validation cycles.

  • Design Leaership

    Built and led a 20-person design team, mentored junior designers through office hours, and created org-wide prototyping culture initiatives including Demo Days and Prototyping Forum.

  • Design Leaership

    Built and led a 20-person design team, mentored junior designers through office hours, and created org-wide prototyping culture initiatives including Demo Days and Prototyping Forum.

Skills

  • Product

  • Platform + systems design

  • Monetization & creator tools

  • Cross-surface (mobile, TV, web)

  • Strategy

  • Conceptual exploration

  • Executive communication

  • Vision artifacts & storytelling

  • People

  • Team building + hiring

  • Cross-functional leadership

  • Culture development

  • Craft

  • High-fidelity prototyping

  • UX/UI design + visual systems

  • Interaction + motion design

Projects

Contact

© 2026 James Caruso

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Made in Seattle